Conversion Optimization

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 Web Design Fundamentals From A Calgary Internet Marketing Agency

There are two things that are fundamental to making sales on your website.

a)      Traffic

b)      Conversions

Most businesses that come to see us think they have a ‘traffic problem’ with their web assets. In most cases people have a ‘conversion problem’.

Why spend more money on traffic when you can leverage your existing traffic?

If anyone of these pieces are missing, your will website will fail. Traffic is generated from your marketing efforts and conversions are generated from having a website that resonates with people.


Conversions defined:

 Conversions are defined in many ways. Here are just a few…

  • Buy
  • Download
  • Opt-in
  • Register
  •  Refer a friend
  • Make a phone call
  • Click to chat
  • And more

How you define your conversions depends on your business.

What what many people do not realize is that over 95% of possible conversions that go to a specific website will leave, never to come back again.

For many businesses an increase in 1% conversion rate can mean a whole lot more business!


Conversion Optimization Services

The most important question you can ask yourself

“What are my prospect thinking and does my website answer all of their questions or provide a solution to their problem?”

If you can provide solutions to buyer’s problems better than your competitors, you will dominate.

When we build a website, we are going to focus on turning those 5% into action takers.

This is a long term process that requires testing, measuring and tweaking to create an optimal user experience.


Actionable measures

  • Multivariate testing
  • A/B testing
  • Advanced segmentation and targeting
  • Website personalization
  • Landing page optimization
  • Customer experience optimization


Contact A Strategist


 Calgary Internet Marketing Agency